Who owns the bulletproof brand?

Dave Asprey (born October 30, 1997) is an American entrepreneur, author and marketer of pseudo-scientific fad diets. Dave, creator of Bulletproof Diet and innovator in bulletproof coffee, collagen protein supplements and many other advances in commercial wellness products, Dave's mission is to empower the entire world with information and knowledge that reveals the superhuman that exists in all people and at any age. The proof of these advances is to sleep better, have more energy and increase capacity for all. Be a better partner, parent, provider and general human being in all aspects of life.

For the past two decades, Dave, “the father of biohacking,” has worked with world-renowned doctors, researchers, scientists, and nonconformists to discover the latest and most innovative methods, techniques and products to improve physical and mental performance. That's why Bulletproof creates products that stimulate your mind, stimulate your body and help you discover how you feel better. However, despite Bulletproof's initial advantage, with increasing competition in the industry, especially in product categories that increase immunity, collagen and natural energy, the brand has also focused its attention on its packaging and design. According to a recent report by the Hartman Group, almost a third of the consumers surveyed say that this year they consume more supplements (31%), functional foods or functional beverages (29%), as they seek to improve their health in the midst of the pandemic, Bulletproof believes it is in a unique position to address this growing interest.

Whether you're supplementing your vitamin intake or fueling your workout, Bulletproof can help you discover how you feel best.

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